Description

In normal terms a distribution network is a bridge between manufacturer and consumer that carry goods from source location to point of sales (POS), where from the customer purchase his goods.
Model of a sample supply chain
The style and structure of supply chain will vary according to the infrastructure and the business volume of a company. Large companies, particularly dealing with the FMCG and Pharmaceuticals, are found to adopt a number of channels to reach out their goods to customer.
But small companies, those who are operating in small area are dealing directly with distributors of wholesalers. The strategy behind choosing a distribution network depends upon the product nature and size, production volume, operational area, management capabilities and frequency of end user consumption.
Area determination
Determining an operational area is a primary function of the management. Where we will distribute and how we will design geographical hierarchy is most important in this process. Deployment of sales force, sales planning, method of product delivery, promotional criteria, inventory and warehousing management should be according to this planning.
Integra ERP facilitates flexible designing in operation area in three levels such as Zone, Area and Location. For example, if company operates all over India, South, North, East, West and Central India can take as Zone. Under each zone, states will be considered as Area, district as Location.
Deployment sales force
Ranking and deployment of sales force into the designed area of operation is also depending up on the sales planning and an important management activity. Correct placement of sales staff in their hierarchical level on various sales area and sales target, incentive policies, discount structure, promotional schemes, advertisement plan etc will be decided upon marketing plan of the company.
Management policies and proper ERP implementation will help the management for straight deployment. Periodical sales review will felicitate frequent change in policies and schemes to optimize the work force and other resources spared over the marketing area.
Related products
Integra Manufactoring ERP
Integra ERP Production is proven software for manufacturers of different verticals in small and medium segment. It is an advanced purpose-built solution by which companies can manage their complete operations, from raw material procurement to finished goods dispatching. Integra ERP provides material planning and cost control mechanism, easy production lining for semi finished and final product. Raw material stock and costing will automatically affect as per the standard consumption ratio when entering a production voucher. Each production line costing is most important factor for the manufacturing companies due to process involves various functionalities that incurring additional cost in each stage. After each stage of production line, deriving a semi finished product or a working progress with added cost of consumables and factory overheads, hence will reach the final product and its cost of production without any manual costing calculation. More over each production stage raw material related to the product automatically updating stock and any time stock position in raw material storage will be correct.
In a process oriented manufacturing industry, real time costing is an important elements as it directly affecting the profitability of the organisation. Cost accountant has to gather enormous information on cost of raw materials involved in the different levels of production line and has to calculate operational overheads in each stage to reach in to the product costing. This is not possible without proper automation through the reliable ERP solution and IT infrastructure. Integra ERP provides the flexibility in automated production costing addition throughout the production line and helps the management formulating pricing policy. Day to day or batch wise costing is an important element to deriving proper pricing policy and helps to maintain the margin ratio.
Raw material procurement is also a Himalayan task for a manufacturing industry. Market search, product and price comparison, rejection ratio analysis, quality checking mechanism, stock level management, lean time calculation etc are the most important factors in material management department. Automatic vendor grading and finding preferred vendor for raw material considering various factors like deliverability, proper timing, low rejection ratio, credit and flexible payment conditions will be helping hand to management.
Style and nature of production process will vary product to product according to the nature of production process and management policies of the production unit. Market conditions and marketing policies will also to take care for selecting production process. Generally there have 4 types of production methods namely line production, batch production, job production and piece work production methods. In a purely process oriented industry and where performing continuous production normally selecting line or batch production method. Integra ERP has considered various production methods that can be flexibly configured according to the need of management. At the time of implementation considering the product lining, production and management process we can derive which method has to be implemented
Integra Retail ERP

Purchase Order Processing · Purchase Indent· Purchase Order· Vendor Management· Vendor Grading· Multi-level Approval System | Purchase Management · Landing Cost Calculation· Purchase Discounts· Automatic Accounting |
Inventory Management · Godown Management· Stock Management· Multi-level Grouping· GRN· Stock Journal | Sales Order Processing · Customer Management· Credit Control Management· Deliver |
Marketing and sales Management · Designing Marketing area· Deploying of marketing staff· Target and incentive management· Flexible pricing policies· Sales schemes | Account Management · Integrated Accounting· Easy tax setup· Bill wise receipt and payment· Cheque control and PDC management· Pay order with multiples level of approval· Cash flow, fund requirement statement |
HR and Payroll Management · Leave Management· Staff Loan Management· Salary advance management· PT,ESI & PF· Salary preparation· Statutory Reports· Staff History | Communication · Print Bulk letters and envelops· Bulk SMS and Email· Internal; Chatting Among users· Circular Management· User wise schedule and task· User wise diary/notes |